Wet n Wild I Heart Matte Eyeshadow Palette: Swatches and Review

Unlike another company I know *cough cough Urban Decay*, when consumers asked for a matte palette, Wet n Wild delivered! It's unfortunately limited edition but I'm hoping demand will have them change their minds and make a permanent version.

I had hoped to get this posted earlier but hopefully some of you will still be able to find this or swap for this!

This palette retails for $4.99 for 8.5 grams of product, a little over a gram of each color. This means each color costs about 59 cents, not bad eh?

Lets get down to swatching. As always, these were swatched over e.l.f. Mineral Primer. I swatched down each column so the order is Browbone, Eyelid, Crease, Definer.


Close up of the first column


Browbone: This is a creamy matte white. I loved the pigmentation, it was soft but ever so slightly powdery. Be sure to pat it on and you can get an opaque white.

Eyelid: This is a bright spring green. It is a little darker in person. It was probably the best eyeshadow out of the palette. Soft, pigmented, not too powdery and applied so so well.

Crease: This is a satin royal blue with a bit of a sheen. This is probably my second favorite eyeshadow out of the palette and I'm not even in a bright colors mood. It does have subtle sparkles in it.

Definer: This is a red toned purple with slight sparkles. This was the worst one of the bunch, but it's a purple so it's not a big surprise. It felt very dry and I had to work to get pigmentation out of it.

Close up of the second column

Browbone: A creamy beige, perfect for a highlight. I thought this looked similar to the ColorIcon single Brulee so I did a comparison later in the entry.

Eyelid: A terracotta peach/orange. Nice texture and good pigmentation.

Crease: A dark brown with the slightest hint of a sheen. Pigmented with good texture.

Definer: A dark black, also with the slightest hint of a sheen. Pigmented with an excellent texture.

I feel like there's not much I can say about them because they're just good eyeshadows with the exception of the purple. The white, green, blue, and beige had nice soft textures compared to the rest. I'm glad that there's a nice mix of neutral eyeshadows with brighter colors!

TL;DR Review: Excellent eyeshadows, ignore the purple and get this!

Looking through my other Wet n Wild palettes, I didn't find a lot of overlap. I looked at my Lust palette but the purples weren't similar. The most similar item was Wet n Wild's Brulee eyeshadow.

The I Heart Matte Browbone Shade on the left, Brulee on the right.


I think Brulee may be the tiniest bit lighter but it's a subtle difference and they both have creamy soft shadows.

I was a little disappointed in the packaging though. The hinge on my palette was missing the metal barrel inside to attach the lid to the rest of the packaging. I can still open and close the palette like normal but it was a little annoying you know?

Please pick this up, it's an excellent matte eyeshadow palette and I'm glad to see a drugstore company do more mattes!